Véraison Management:

Vineyard and Winery Business Management Services 

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Immediate, Practical Solutions

VINEYARDS and WINERIES – Investment Facilitation

The future is bright for the wine industry in Maryland and Véraison Management was organized to help Vineyard and Winery owners take advantage of the opportunities. Demand for regional wines is growing rapidly and is set to grow even faster as certain demographic shifts continue and as Americans embrace wine in increasing numbers as well as trade-up to higher quality.

Véraison Management provides introductions to real estate-based and lifestyle investors to find Vineyard and Winery Owners the capital to support a variety of business goals, including growth, liquidity, asset diversification and estate planning.

One of the long-term challenges created by strong demand is ensuring that there is a sufficient supply of truly good vineyards. It is impossible to produce more great wine without more great vineyards. The supply of truly good vineyards is inherently limited due to scarcity of suitable land with the right climate and soil conditions, regulatory restrictions, and capital inefficiencies in the wine industry. Véraison Management was founded to help the Maryland Vineyard and Winery industry address this challenge. 

WINERIES – Marketing and Sales Consulting

Winning in today's tough marketplace requires more than excelling in product, price, place and promotion -- the traditional "4 P's" of marketing. The new competitive advantage is all about a fifth "P": people -- both employees and customers -- and the level of engagement they have with your winery and the brand. It is this emotional connection that is the new (but neglected) asset to be measured and managed by wineries seeking to achieve lasting competitive advantage. It is this passion that causes employees and customers to enthusiastically promote your business -- and thereby to deliver enhanced profits.

Véraison Management has strategies and tactics in all five areas and we are unique in being able to quickly assess and prescribe these to your advantage – in time, effort, and most importantly, cost.  By deploying these strategies and tactics expertly, your employees, tools, and customers will work for you not only at their traditional roles but as your “wine evangelists” in order to gain the exposure needed to increase sales naturally and quickly.

We will work with you and your staff to organically grow your brand and we will optimize your tools to work for you with ease.  Your customers are your field sales and there are creative ways to keep encouraging them to work the field effectively.

Can we help you increase your sales?  Yes.  Does it take work?  Absolutely.  Are we willing to roll up our sleeves and work with you? You bet.