The Tidal Series by The Tides

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The Tides Philosophy

In ancient Hawaii, if you were skilled, trained or a professional in any line of work or service, the specific tasks or activities that you engaged in were expected to be performed without defect or flaw. If you were in the skilled trades, or an artist, public official, priest, or merchant -- anything less than flawlessness was not acceptable.

This concept was known as KINA'OLE, or "flawlessness." The traditional definition of kina'ole is:

"Doing the right thing
in the right way,
at the right time,
in the right place,

to the right person,
for the right reason,
with the right feeling,
the first time."

The Tides has incorporated this into our business model. We believe it is a powerful philosophy to adopt into life, and into our workplace. It's based on constantly rising standards ... and as you do your best, you make improvements and positive changes to work towards flawless performance.

This attitude ensures superior customer service for those we serve -- our customers and partners and everyone we touch in our community.